Durham, N.C. –

Back to the South Bling is the newest pop-up inhabiting Downtown Durham, Inc.’s micro-retail space at 307 W. Main St. The woman-owned company, led by Lynn Woods, makes ordinary items extraordinary by adding bling.

“Back to the South Bling is my way of making sure that women let their light shine,” said Woods. “It’s impossible to walk into a room with a bling cup or top and not stand out. It’s my way of making sure that every woman knows and understands their worth and the importance of letting their light shine and being the amazing person she that she is. And not only understand it, but relish in it and flaunt it!”

Back to the South Bling is open for business on Monday and Tuesday from 12-6 p.m., Thursday and Friday from 1-7 p.m. and Saturday from 11-4. The pop-up will be in the space through December.

“DDI has made it a priority to create a space where woman and minority-owned businesses can test their products in the downtown market,” said Nicole J. Thompson, Downtown Durham, Inc. President and CEO. “We’re partnering with echo – a local entrepreneurship incubator – to identify those businesses that are ready to take the step of launching a small storefront, and we’re hopeful that many of these budding entrepreneurs will open permanent locations downtown in the future.”

Those who are interested keeping track of which business is active in the DDI pop-up space can follow @307WMain on Instagram. Visit Back to the South Bling online at backtothesouthbling.com. Find out more about Downtown Durham, Inc. at downtowndurham.com. Learn about echo at echo-nc.org. 

Downtown Durham, Inc. is the only entity that focuses exclusively on the economic and cultural vibrancy of downtown Durham. As the organization responsible for the business improvement district, DDI provides resources to keep downtown Durham clean and safe, and to attract visitors and residents to downtown businesses, venues and events. For more information, visit downtowndurham.com.