Durham, N.C. – Downtown Durham, Inc. has launched Bull City Heart Beats, a new initiative to introduce downtown small business owners to the community.
Bull City Heart Beats spotlights retail, restaurant, bar and service business owners in a 90-second video, where they share their story and talk about why they chose to locate in downtown Durham. Visitors to downtown can scan the QR code found in the windows of participating merchants to see who owns the business inside.
“We say ‘downtown is the heart of the Bull City, and our small business owners are its beats,’” said DDI President and CEO Nicole J. Thompson. “We want everyone to get to know the amazing people behind downtown’s shops, restaurants and service businesses. With just a 90-second video, we get to learn a little bit about the people who make downtown such a cool place to be.”
To date, DDI has created videos of Cecy’s Gallery & Studio owner, Cecilia Henaine de Davis, and Fasil Tesfaye, owner of Goorsha and Gojo restaurants. In addition to scanning the QR code in the merchants’ windows, viewers can see the videos on the DDI website or YouTube channel.
DDI will release a Heart Beat video featuring a new business owner every couple of months. Downtown business owners interested in being featured should contact Gina Rozier, director of marketing, communication and placekeeping, at email@example.com. For more information, or to check out the current videos, visit downtowndurham.flywheelsites.com/heartbeats.
For more than 25 years, Downtown Durham, Inc. has been the economic development engine for downtown Durham, NC. Downtown Durham is home to more than 55 retail stores, 120 restaurants and bars, and 4,000 residential units – all in an area just under one square mile. As the entity responsible for the business improvement district, DDI provides resources to keep downtown Durham clean and safe, and to attract visitors and residents to downtown businesses, venues and events. For more information, visit downtowndurham.com.