Durham, N.C. – Downtown Durham, Inc. and the YMCA of the Triangle have collaborated to paint ten bull murals on buildings throughout downtown to encourage pedestrians to walk and explore. The initiative, dubbed Walk-a-Bull Downtown, launched last week with an online quiz. Three entries – randomly selected from submissions that correctly identify all ten mini-murals – will win a $50 SpendaBull gift card, good at many downtown merchants.
“The YMCA is so excited to be a part of this fun project! With two branches in downtown Durham, the Y has long been dedicated to a vibrant, welcoming, active downtown, and Walk-a-Bull is a perfect reflection of just that,” said Laura Ferguson, Executive Director, Durham YMCAs.
“YMCA of the Triangle approached us more than a year ago with the idea of a collaboration that would get people moving, and we were thrilled to partner with them on this project,” said Nicole J. Thompson, Downtown Durham, Inc. president and CEO. “Downtown Durham is about .75 square miles, so it’s extremely walkable. We wanted to play on that theme, and the name Walk-a-Bull was perfect for that. We call our mascot W. A. Bull, and he’s doing something different in each mural. From cooking to swimming to dancing, he’s fun and active. Plus, finding all the W. A. Bulls is something individuals and families can do in a safe, socially distanced way.”
Walk-a-Bull Downtown launched with ten murals, but additional W. A. Bulls are in the works. The mini-murals were designed by Rachel Wexler, former DDI Director of Special Projects, and painted by local artists Cynelsa Broderick, Brandon Hampton and Jhordan “Jaguar” Perry. The quiz, which is hosted by Durham Magazine, will run through November 11.
Visit walkabulldowntown.org to take the quiz or learn more about project.
For more than 25 years, Downtown Durham, Inc. has been the economic development engine for downtown Durham, NC. Downtown Durham is home to more than 55 retail stores, 120 restaurants and bars, and 4,000 residential units – all in an area just under one square mile. As the entity responsible for the business improvement district, DDI provides resources to keep downtown Durham clean and safe, and to attract visitors and residents to downtown businesses, venues and events. For more information, visit downtowndurham.com.