Sales Assistant for Musical Instruments Retailer

  • Part Time
  • Durham

Website Sound Pure

Sound Pure sells Recording Studio Products, Guitars, and Drums

Position: Musical Instruments Sales Assistant

Location: Downtown Durham, NC (in office)

Initial Compensation: $12/hourly

Commitment: Part-Time and Full-Time opportunities

You Must apply online directly via. our company’s website:

For the Sales Assistant Position, Sound Pure is seeking a reliable, highly personable, detail-oriented, proactive communicator to accelerate personal outreach to our customer base, while supporting the daily needs of Sound Pure Sales Specialist(s) for which you are assigned.

This role is a key support role to our sales operation, consisting of reaching out (phone calls and email follow-ups to our customer base), updating customers on new opportunities, setting appointments, making warm call transfers, logging all customer interactions, and facilitating the customer journey by supporting our Sales Leaders. The role is one that spans customer service, marketing communication (via telephone outreach), and sales support.

As a small, growing, exciting, and entrepreneurially spirited music business, aside from this primary job responsibility, other roles to support the operation of the facility and business (see below) are an additional part of this important role.

This is a growth-oriented position. Those that excel will have the opportunity to grow into a full-blown Sound Pure Sales Specialist in one of our departments (Recording, Guitars, or Drums). Those candidates with a background in musical instruments such as guitar and/or drums, or have a background or interest in music recording equipment would be ideal candidates for this position. Ideal for anyone passionate and enthusiastic about the business of Sound Pure, who loves to learn, and has an engaging personality!

The Opportunity

During your initial training period, you will be exposed to a wide knowledge of guitars, drums, and recording equipment across many areas – including manufacturers, manufacturing techniques, tonal characteristics, and the matching of these to customer interests and recording signal path desires.

This is an incredible opportunity for someone who is sales-driven, perhaps not yet with the sales experience, or with the background knowledge in the industry, but is passionate about learning, and wants to build a long-term sustainable sales career in a music-related area. Sound Pure is a growing, entrepreneurial organization where opportunities abound. Grow with us!

Specific Responsibilities of the Role:

Achieve/Exceed Customer Outreach Targets
Set up appointments for the sales team around customer needs
Acquire and Transfer Leads generated through outreach
Prequalify customers prior to transfers of appointment setting
Backup for all inbound calls on sales roll-over line
Use “scripted” outreach and CRM follow-up protocol
Support sales team by Maintaining the CRM (Customer Relationship Management Software), including Logging all customer interactions, Updating customer profiles, and Maintaining up-to-date follow-up tasks for customers
“No customer left behind” with customers seeking help (who may be “lost in the CRM”)
Send email follow-ups on behalf of sales team members
Basic manufacturer availability communications acting as an intermediary between the customer, sales team, and manufacturer
Building productive relationships with customers and prospects
Master available sales tools, products, processes, and systems
Attendance: Perfect, on-time attendance at all sales meetings
Other Miscellaneous Team Supported Duties as Assigned
Quarterback of In-store walk-ins, appointments, tours, delivery of “elevator pitch”
Customer Service interactions for repairs (calls and drop-offs)
Pre-shipping detail inspections, prior to orders going out (visual + accessories)
Management of showroom appointments, calendar, pre/post-visit cleanup, and showroom setup, and customer communication around visit (such as covid protocols)
Mastering all Sound Pure Systems and Processes (and Test out)
Learning all Departmental Expertise Documentation and Test Out (overtime)
Minimum Requirements

High School Diploma
Proficiency in using computer software
Good organizational and time management skills
Ability to lift a minimum of 75 lbs
Ability to self manage and take initiative (does not wait to be told what needs doing)
Reliable and punctual
Reliable Transportation
Meticulous attention to detail, and ability to follow protocols/checklist

The Team

Sound Pure is a passionate group of sales individuals with diverse backgrounds, but with a common thirst for knowledge and excellence in the areas of musical instruments and recording products. We practice what we preach and we love what we do. We are team players that support each other but are also highly sales results-driven individuals who are future-oriented and entrepreneurially spirited. We care deeply about developing long-standing relationships with our coworkers, clients, and manufacturers.

About Us

Sound Pure is an ambitious and growing privately held company. We are a global leader in representing the finest guitar and recording products the world has to offer. We are typically a “first choice” for any boutique manufacturer that builds musical instruments and recording products, and wants their company represented in the best possible light. We are located in downtown Durham, but our clients extend to enthusiasts, collectors, producers, and musicians all over the world. We help them acquire the musical equipment of their dreams, and also coordinate customer upgrades or divestment through our unique trade-in, trade-up program.

Benefits and Perks: Currently, as a small business we do not offer any health benefits at this time. No Medical, Dental, nor Vision. We do offer the following benefits (for full-time eligible employees):

Paid major holidays (available after 90 days of employment)
Paid Flex Holiday (available after 90 days of employment)
Paid Birthday Off (available after 90 days of employment)
1 Week of Paid vacation in the first year (begins after 90 days of employment – prorated to the number of hours worked on average)
4% Company Matching 401K plan (eligible to participate after 1 Year employment)
Steep-discount employee purchase program (varies by manufacturer)
Ability to take equipment home
Limited free access to our Grammy-nominated recording studio
Access and Immersion with world-class musical equipment
Preferred Background (not a job requirement)

1 Year Customer Service, Sales, or Retail Experience (in-person, or call center)
Experience Documenting/Logging phone calls in a CRM or equivalent
A strong passion for recording and music technology and the ability to record (although not necessarily professionally)
4-year college degree preferred, but not required
Interest in boutique music products


Motivated and future-oriented, with a tenacious desire for outreach that drives sales
Ability to thrive in a customer-oriented role, with customer needs at the center
Organized with a clear sense of prioritization
Proactive, jumping in to support with an eye and ear to the needs of others
Passion and thirst for ongoing expert knowledge in the field of recording and music technology
Energetic and gregarious personality with the ability to establish and maintain client relationships
Strong interpersonal skills with strong telephone and written communication skills
Strong basic computer skills – can work comfortably and fluidly on a computer
A supportive team player
Long-term relationship builder
Enjoys professional interaction and is a natural at maintaining a pleasant, professional demeanor at all times

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